Social Marketing tracks reach and engagement data (Facebook reactions, shares, likes, etc.) on all posts made through the product and in some instances, posts made outside of the product. This data appears in the Post Performance tab. Keep in mind that certain social networks restrict the information that Social Marketing can pull in from posts published before an account has been connected to the product.
The tables below specify what kinds of posts and relevant information can be gathered by Social Marketing.
Newly-connected accounts
Once an account has been connected to Social Marketing, the product will begin pulling in the following information for posts made on that account before it was connected.
|
Previous posts |
Reach and Engagement data on previous posts |
Customer replies to previous posts |
|
|
|
Yes |
Yes |
Yes |
|
X |
Yes |
Yes |
No |
|
|
Yes |
Yes |
Yes |
|
Google Business Profile (GBP) |
Yes |
Yes |
No |
|
|
Yes |
Yes |
No |
Social Marketing will pull in historical data and post-performance for posts made organically through Facebook*, X, Instagram, GBP**, and LinkedIn*** (from the moment it became a business profile) or another social media publisher.
*Due to Facebook API restrictions, only data from the last 100 posts made before the connection date will be reported.
**Due to GBP API restrictions, all previous posts will be shown, but only reach and engagement data from 530 days before the connection date will be reported.
***Due to LinkedIn API restrictions, only data from the last 1,000 posts made before the connection date will be reported.
Posts published through Social Marketing
The following information is monitored for posts that have been published via Social Marketing
|
Post content (text, media, links, etc.) |
Reach and Engagement data |
Customer replies |
|
|
|
Yes |
Yes |
Yes |
|
X |
Yes |
Yes* |
No |
|
|
Yes |
Yes |
Yes |
|
Google Business Profile |
Yes |
Yes |
No |
|
|
Yes |
Yes |
No |
*Due to X API restrictions, only Engagement data (reposts and favorites) will be reported.