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Image and Video Requirements

Updated

Social Marketing can help you post to all of your most important social media accounts. These networks have specific requirements to post.

Image Requirements

Social Marketing supports the following image types: PNG, JPEG, or GIF.

Recommended size: If posting to multiple social networks, we recommend square images (1:1) 

Social network Dimensions Maximum File Size Notes
Facebook

Recommended:

1200 x 1200 px (square image | 1:1)

1,080 x 1,350 px (vertical image | 16:9)

Minimum:

600 x 315 px

Note: Facebook generally scales well with all image dimensions

4 MB

For PNG images, aim for less than 1MB as larger PNGs may appear pixelated on Facebook
  • The social app supports 10 images per post on Facebook

  • When uploading multiple images, Facebook will arrange your images to match the first one uploaded.

    For best results, we recommended using consistent image sizes when possible.
Instagram

Recommended:

1,080 x 1,080 px (square | 1:1)

1,080 x 566 px (landscape | 1.91:1)

1,080 x 1,350 px (portrait | 4:5)

 

Minimum:

640 x 640 px (square | 1:1)

30 MB

For PNG images, aim for less than 1MB as larger PNGs may appear pixelated on Instagram
  • The social app supports up to 10 images/videos per post using the 'carousel' feature.
Google Business Profile

Recommended:

720 x 720 px (square | 1:1)

 

Minimum:

250 x 250 px (square | 1:1)

5 MB

Cannot be less than 10 KB
  • The social app supports 1 image per post for Google Business Profile

  • The photo should be in focus and well-lit. It should have no significant alterations or excessive use of filters. In other words, the image should represent reality.
X

Recommended:

1,200 x 675 px (landscape | 16:9)

 

Minimum:

600 x 335 px (landscape | 1.79:1)

 5 MB (PNG, JPEG) | 15 MB (GIF)
  • The social app supports 4 images per post on X

  • GIFs have additional requirements for X. To ensure your post is successful, try matching the following constraints:
    • Resolution: <= 1,280 x 1,080 px
    • Number of frames: <= 350
    • Number of pixels: (width * height * number of frames) <= 300 million
    • Looping: GIFs that do not loop will be uploaded as still images
LinkedIn

Recommended:

1,200 x 627 px (landscape | 1.91:1)

Minimum:

At least 200 px wide

 10 MB
  • The social app supports 9 images per post for LinkedIn

 

Video Requirements 

Social Marketing supports the following video formats: MP4, MOV.

Social Network Dimensions Video Bitrate Max File Size Length
Facebook -- -- 10 GB 4 hours
Instagram N/A* 5 Mbps 500 MB 60 seconds 
Instagram Reels

Width: 1080 pixels
Height: 1920 pixels
(aspect ratio 9:16)

 25Mbps max 500 MB 3 seconds to 15 mins

X

 N/A* -- 1 GB 60 seconds 

LinkedIn

 Min width: 360 pixels
Max width: 1920 pixels
Min height: 360 pixels
Max height: 1920 pixels
Min aspect ratio: 9:16 (0.563)
Max aspect ratio: 16:9 (1.778)		 -- 200 MB 3 seconds to 30 mins

TikTok 

 The minimum height and width of the video must me 360 pixels -- 1GB 3 seconds to 600 seconds
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